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Most Popular Halloween Costumes
You asked for it – we have the answer.
What are the most popular Halloween costumes of 2023?
Lucky for you – we have the answer.
It can be difficult to figure out what the most popular Halloween costumes are for men and women.
However, you can figure out the most popular Halloween costumes if you know how to do the research. Or, no need – we have the most popular Halloween costumes below. All ranked.
To come up with the list of the most popular Halloween costumes, we analyzed search volume data from SEM Rush (a search optimization tool).
These are the most popular Halloween costumes for Halloween 2023, ranked from the #10 most popular Halloween costume to the #1 most popular Halloween costume.
How We Picked the Most Popular Halloween Costumes for 2023
How does one know the most popular Halloween costumes for 2023? Of course, it's easy to guess based off of current events, new movies, and TV shows. However, the best source is ACTUAL search volume, to see what people are searching on Google!
To come up with a list of the 10 most popular Halloween costumes, I used search data from SEMRUSH, which shows you the total volume for a specific search term as well as the total search volume for all keywords related to that term. For example, there may be 5,400 searches for the exact term "witch Halloween costume," but there are variations of that keyword such as "Halloween witch costume" and "Halloween costume witch." I looked at total volume, as that represents related keywords and variations of that Halloween costume!
Top 10 Most Popular Halloween Costumes This Year
Below are the 10 most popular Halloween costumes for 2023.
Dressing up as a witch is a classic Halloween costume. This popular Halloween costume works for both kids and adults.
Search volume for witch Halloween costume: 27,770 total volume (5,400 volume for "witch Halloween costume") (source: SEMRUSH)
Whether you want to be Barbie from Toy Story 3 or Barbie from the new Barbie movie, this will be a popular Halloween costume this year! Check out these Barbie costumes for ideas!
Search Volume for Barbie Halloween costume: 23,010 total volume (8,100 volume for "barbie Halloween costume") (source: SEMRUSH)
Search volume for pirate Halloween costume: 22,500 total volume (5,400 search volume for "pirate Halloween costume").
Both kids (and adults) love dressing up as superheroes. It's no surprise Spiderman is a popular costume for Halloween.
Search volume for Spiderman Halloween costume: 8,800 (source: SEMRUSH)
Dressing up as a fairy is perfect for little girls, college, and women. No wonder it's one of the most popular Halloween costumes!
Search volume for fairy Halloween costume: 5,400 (total volume: 16,190)
You can be a dark angel, a black angel, a Victoria's Secret angel, or a sweet angel for Halloween. So many options for this popular costume idea!
7. Harley Quinn
Harley Quinn has so many costume options for Halloween! You can be a sexy Harley Quinn or make a DIY plus-size Harley Quinn costume.
You can dress up as a clown for Halloween if you want a scary costume.
Dressing up as a dinosaur is such a cute little boy's Halloween costume idea (or for the whole family!).
Chucky is a scary Halloween costume for both kids and adults. Yikes!
More Popular Halloween Costumes for 2023
These Halloween costumes didn’t make the top 10 list, but these Halloween costumes will also be popular this year.
More Popular Halloween Costumes
6. Cruella De Vil
8. Wonder Woman
Research to Find the Most Popular Halloween Costumes [Downloadable PDF]
Want to see the actual research behind the top 10 list of the most popular Halloween costumes?
Below is an attachment of the search volume from 2023.
Feel free to share online – just please credit back to apluscostumes.com.
Summary – Most Popular Costumes for Halloween This Year
In summary, the most popular/trending Halloween costumes this year include a mix of the classics (witches, pirates, and fairies) as well as Halloween costumes from TV shows like Squid Games and popular movies like Spiderman and Harley Quinn.
More Halloween Costume Ideas